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Also called customer experience strategist, digital marketing strategist, digital strategist and e commerce strategist.
$78,760
Median pay a year
899,580
People do this work
6
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Pay and headcount are from the Bureau of Labor Statistics. The lines are written from what the US Department of Labor records about this work.
An example
A Search Marketing Strategist resume, filled in
Every line below comes from the same public record as the rest of this page. The greyed parts are the ones only you can answer.
Search Marketing Strategist
Summary
Search Marketing Strategist employing tactics to enhance visibility and engagement with content and products across Internet-enabled devices, analyzing user intent and optimizing digital assets for improved search performance
Experience
Search Marketing Strategist
Where you worked
Month Year to Month Year
Managed tracking and reporting of search-related activities and provided analyses to marketing executives
Optimized digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO)
Collected and analyzed Web metrics, including visits, time on site, and conversion rates
Participated in the development and implementation of online marketing strategy
Coordinated with developers to optimize Web site architecture and server configuration for search engine consumption
Created content strategies for digital media to enhance online presence
Executed or managed social media campaigns to inform search marketing tactics
Skills
Core Skills
Implementing marketing initiatives, Designing websites and applications, Analyzing website data, Evaluating software or hardware utility, Providing customer service, Analyzing market data, Designing simulation programs, Preparing graphics, Updating industry knowledge, Writing computer programming code, Adobe Analytics, Ahrefs Site Explorer, Cascading style sheets CSS, Content management systems CMS
Tools and software
Bing Ads, Google
Open to
On site, Remote
Education
Bachelor's Degree Your college, Year
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Managed tracking and reporting of search activitiesOptimized digital assets for search engine visibilityCollected and analyzed web metrics for performanceParticipated in developing online marketing strategiesCoordinated with developers to enhance website architectureIdentified and reported key performance indicators
becomes
On your resume
Managed tracking and reporting of search-related activities to improve online visibility
Collected and analyzed web metrics to assess performance and inform marketing strategies
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Add what improved because you managed tracking and reporting.
The line
Increased website traffic and engagement by managing tracking and reporting of search-related activities to improve online visibility
Add what improved because you managed tracking and reporting.
Pick one that fits
Increased website traffic and engagementEnhanced campaign effectiveness and targetingBoosted conversion rates and customer acquisition
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In your wordsAdd it
Adding it to the line…
Added to your resume
Show what got better once you assessed performance.
The line
Collected and analyzed web metrics to assess performance and inform marketing strategies
Show what got better once you assessed performance.
Pick one that fits
Improved decision-making for future campaignsRefined targeting for better audience reachEnhanced overall marketing strategy effectiveness
Or add your own.
In your wordsAdd it
Adding it to the line…
Added to your resume
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What it is made of
Skills for a Search Marketing Strategist resume
What this work is made of. Rung offers these and keeps the ones you claim.
What are you good at?
Implementing marketing initiatives
Designing websites and applications
Analyzing website data
Evaluating software or hardware utility
Providing customer service
Analyzing market data
Designing simulation programs
Preparing graphics
Updating industry knowledge
Writing computer programming code
Developing website specifications
Developing performance metrics
The work itself
What a Search Marketing Strategist does
The public record of what this job is, in one paragraph.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
What it pays
How much does a Search Marketing Strategist make?
Annual pay across the United States. The middle figure is the median: half earn less than that, and half earn more.
25th percentile
$58,350
Median
$78,760
75th percentile
$108,310
About 899,580 people do this work in the United States.
What it pays in each state
State
25th percentile
Median
75th percentile
AK
$53,560
$66,710
$82,480
AL
$46,330
$59,530
$79,690
AR
$47,730
$65,430
$102,420
AZ
$49,980
$71,940
$97,800
CA
$65,290
$94,700
$134,630
CO
$64,380
$93,050
$126,670
CT
$58,210
$77,740
$104,380
DC
$74,990
$98,090
$132,300
DE
$78,040
$101,270
$135,880
FL
$52,650
$75,450
$99,600
GA
$51,440
$75,850
$107,260
HI
$42,040
$59,390
$79,390
IA
$50,010
$66,390
$85,680
ID
$47,370
$60,970
$84,310
IL
$60,210
$79,120
$104,800
IN
$49,110
$63,700
$86,080
KS
$52,850
$70,430
$96,760
KY
$47,950
$61,480
$78,290
LA
$45,760
$59,690
$82,660
MA
$77,220
$101,810
$133,460
MD
$57,040
$76,370
$100,340
ME
$54,460
$71,980
$98,820
MI
$49,990
$66,780
$97,820
MN
$63,850
$87,510
$123,720
MO
$48,680
$70,140
$100,710
MS
$42,840
$56,640
$73,980
MT
$53,190
$68,080
$80,730
NC
$58,430
$78,410
$109,810
ND
$48,880
$61,580
$79,880
NE
$47,600
$60,000
$79,110
NH
$52,370
$64,570
$96,450
NJ
$68,150
$88,190
$113,480
NM
$48,770
$61,950
$78,740
NV
$51,320
$71,840
$95,680
NY
$72,600
$98,580
$129,430
OH
$52,420
$72,790
$98,070
OK
$45,370
$61,940
$82,750
OR
$60,860
$79,150
$107,990
PA
$49,790
$68,760
$96,670
PR
$28,290
$39,330
$54,950
RI
$63,270
$86,240
$103,340
SC
$51,410
$69,440
$100,020
SD
$52,150
$63,490
$88,360
TN
$51,820
$69,790
$96,520
TX
$52,060
$72,520
$98,320
UT
$46,010
$62,630
$85,450
VA
$56,930
$76,980
$105,620
VT
$61,290
$74,880
$89,990
WA
$67,590
$95,120
$139,560
WI
$52,450
$64,800
$89,560
WV
$38,250
$52,340
$69,550
WY
$47,590
$60,990
$78,010
Other names
Other names for this job
customer experience strategist, digital marketing strategist, digital strategist, e commerce strategist, experience planning strategist, experience strategist, interactive marketing strategist, interactive media marketing strategist, internet marketing strategist, new media strategist, online marketing strategist, online user experience strategist.
More names for this work
paid search marketing strategist, paid search strategist, pay per click strategist, ppc strategist, search advertising strategist, search engine marketing strategist, search engine optimization strategist, search strategist, sem strategist, seo strategist, social media strategist, strategist, usability strategist, web marketing strategist, web user experience strategist, website optimization strategist, digital marketer, digital media planner, e commerce specialist, electronic commerce specialist, html developer, hypertext markup language developer, interactive media marketing specialist, internet analyst, internet e commerce specialist, internet electronic commerce specialist, internet marketing specialist, internet media planner, marketing communications specialist, marketing consultant, marketing specialist, online marketing consultant, paid media specialist, paid search consultant, paid search manager, paid search specialist, pay per click specialist, ppc specialist, search associate, search consultant, search engine evaluator, search engine marketing analyst, search engine marketing specialist, search engine optimization analyst, search engine optimization consultant, search engine optimization content specialist, search engine optimization specialist, search engine optimizer.
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This page is about the occupation Search Marketing Strategists. What this job involves and what it is made of come from O*NET 30.3, the US Department of Labor's occupation database, refreshed July 2026; Rung writes those records into the plain sentences you see. Pay comes from the Bureau of Labor Statistics OEWS release for 2025. Rung is an independent service and is not affiliated with or endorsed by either agency. How Rung handles accuracy is on the accuracy page, and the full data credits are on the credits page.