What the work involves, what it pays, and real lines you can start from. Answer a few small questions and leave with a resume.
Also called brand manager, business development manager, category manager and channel manager.
$166,790
Median pay a year
395,240
People do this work
6
Resume lines ready for you
Pay and headcount are from the Bureau of Labor Statistics. The lines are written from what the US Department of Labor records about this work.
An example
A Marketing Manager resume, filled in
Every line below comes from the same public record as the rest of this page. The greyed parts are the ones only you can answer.
Marketing Manager
Summary
Marketing manager planning and coordinating marketing policies and programs, identifying customer demand and developing pricing strategies to maximize profits while ensuring customer satisfaction. Overseeing product development and conducting market research to identify new opportunities
Experience
Marketing Manager
Where you worked
Month Year to Month Year
Identified, developed, and evaluated marketing strategies based on establishment objectives and market characteristics
Formulated and coordinated marketing activities to promote products, collaborating with advertising and promotion managers
Evaluated financial aspects of product development, including budgets and return-on-investment projections
Developed pricing strategies that balanced firm objectives with customer satisfaction
Directed the hiring, training, and performance evaluations of marketing staff, overseeing their daily activities
Consulted with product development personnel on specifications such as design and packaging
Initiated market research studies and analyzed findings to identify potential markets for products
Skills
Core Skills
Conferencing with organizational members, Developing marketing plans, Analyzing market research data, Directing customer service, Conducting opinion surveys, Monitoring external affairs, Evaluating program effectiveness, Compiling operational data, Analyzing data, Analyzing forecasting data, Structured query language SQL
Tools and software
Atlassian JIRA, Microsoft Excel, Microsoft Office software, Microsoft PowerPoint, Salesforce software
Open to
On site, Remote
Education
Bachelor's Degree Your college, Year
Yours will not say this. It will say what you did, in your own words, and Rung writes it with you one question at a time.
Nothing to write from scratch
What to put on a Marketing Manager resume
Real duties for this job, already written the way a resume reads. Inside Rung you choose the ones that were yours.
What did you do each day?
Choose what fits, or say your own.
Identified and developed marketing strategiesFormulated and coordinated marketing activitiesEvaluated financial aspects of product developmentDeveloped pricing strategies for customer satisfactionDirected hiring and training of marketing staffConsulted with product development on specifications
becomes
On your resume
Identified and developed effective marketing strategies aligned with organizational objectives
Evaluated financial aspects of product development, including budgets and expenditures
These are written the way a resume line reads. Rung asks which ones are actually yours, keeps your own words, and never claims work you did not do.
Then it asks for one more thing
The line that could show more, and the fact that lands it.
Make it stronger
A few lines could show more. Each one is asked, and answered by choosing.
Show what improved because you developed those strategies
The line
Increased brand awareness and customer engagement by developing effective marketing strategies aligned with organizational objectives
Show what improved because you developed those strategies
Pick one that fits
Increased brand awareness and customer engagementBoosted sales through targeted campaignsEnhanced market positioning and competitiveness
Or add your own.
In your wordsAdd it
Adding it to the line…
Added to your resume
Mention what that did for product success or cost savings
The line
Evaluated financial aspects of product development, including budgets and expenditures
Mention what that did for product success or cost savings
Pick one that fits
Led to more profitable product launchesReduced costs by optimizing budget allocationsImproved financial forecasting accuracy
Or add your own.
In your wordsAdd it
Adding it to the line…
Added to your resume
Every ready answer is in plain words, never a figure. Nothing is invented to fill a gap.
What it is made of
Skills for a Marketing Manager resume
What this work is made of. Rung offers these and keeps the ones you claim.
What are you good at?
Conferencing with organizational members
Developing marketing plans
Analyzing market research data
Directing customer service
Conducting opinion surveys
Monitoring external affairs
Evaluating program effectiveness
Compiling operational data
Analyzing data
Analyzing forecasting data
Estimating material requirements
Developing sustainable organizational policies
The work itself
What a Marketing Manager does
The public record of what this job is, in one paragraph.
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
What it pays
How much does a Marketing Manager make?
Annual pay across the United States. The middle figure is the median: half earn less than that, and half earn more.
25th percentile
$123,020
Median
$166,790
75th percentile
$216,410
About 395,240 people do this work in the United States.
What it pays in each state
State
25th percentile
Median
75th percentile
AK
$99,430
$116,270
$152,910
AL
$89,950
$120,160
$164,800
AR
$97,280
$136,520
$178,310
AZ
$119,000
$132,220
$172,000
CA
$139,950
$193,620
$271,360
CO
$149,100
$182,730
$223,470
CT
$130,400
$169,240
$219,830
DC
$139,510
$177,170
$231,330
FL
$104,010
$142,620
$203,490
GA
$122,320
$160,760
$205,400
HI
$92,510
$117,770
$164,810
IA
$103,550
$131,120
$166,830
ID
$102,630
$142,090
$197,240
IL
$124,300
$162,860
$212,040
IN
$104,070
$136,260
$178,210
KS
$116,620
$154,510
$202,580
KY
$93,780
$128,930
$170,720
LA
$85,770
$120,650
$155,140
MA
$167,290
$212,020
$261,420
MD
$107,010
$154,160
$200,080
ME
$112,760
$135,380
$186,160
MI
$104,320
$138,510
$181,720
MN
$130,610
$173,300
$219,250
MO
$100,120
$130,550
$173,580
MS
$75,170
$100,940
$156,020
MT
$114,430
$165,580
$207,160
NC
$127,120
$165,480
$210,580
ND
$103,980
$125,580
$157,830
NE
$93,950
$110,570
$145,660
NH
$132,740
$143,280
$187,870
NJ
$153,650
$180,040
$228,520
NM
$85,770
$122,980
$161,550
NV
$83,270
$107,550
$167,660
NY
$140,140
$181,200
$233,730
OH
$102,000
$132,330
$175,750
OK
$96,940
$126,920
$162,480
OR
$119,790
$161,560
$215,250
PA
$104,680
$150,810
$207,490
SC
$105,170
$143,290
$192,520
SD
$121,070
$167,750
$233,820
TN
$98,810
$131,990
$173,180
TX
$106,110
$147,880
$200,430
UT
$104,720
$139,830
$179,180
VA
$142,820
$187,820
$246,900
WA
$127,660
$172,270
$224,170
WI
$104,980
$133,600
$176,080
WV
$80,200
$98,750
$150,170
WY
$117,470
$161,580
$193,100
Other names
Other names for this job
brand manager, business development manager, category manager, channel manager, commercial lines manager, digital marketing manager, digital product manager, internet marketing manager, market research manager, marketing communications manager, marketing product manager, pricing manager.
More names for this work
product line manager, PLM, product manager, product marketing manager, sales and marketing manager, sustainable products marketing manager, technical product manager, world trade and maritime division manager, product management director, account supervisor, business developer, business development director, commercial director, fashion coordinator, fashion marketer, market analysis director, market development executive, marketing administrator, marketing coordinator, marketing director, marketing executive, marketing operations director, marketing sales supervisor, media marketing director, membership director, sales and marketing director, sales and marketing vice president, sales and marketing vp, sales marketing director.
Free resume help
Start with this job
Answer a few small questions and leave with a resume. Your answers stay on your own device.
A truly free resume that is yours to keep
You leave with a PDF and a Word file, and a cover letter if you want one.
Nothing to pay when you download, no account, and the resume saves to your own device.
Every question can be read aloud, and answered out loud.
Nothing to write from scratch: the lines are ready, and you choose the ones that were yours.
This page is about the occupation Marketing Managers. What this job involves and what it is made of come from O*NET 30.3, the US Department of Labor's occupation database, refreshed July 2026; Rung writes those records into the plain sentences you see. Pay comes from the Bureau of Labor Statistics OEWS release for 2025. Rung is an independent service and is not affiliated with or endorsed by either agency. How Rung handles accuracy is on the accuracy page, and the full data credits are on the credits page.