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Also called account manager, ad account manager, ad agency manager and ad campaign manager.
$133,660
Median pay a year
21,470
People do this work
6
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Pay and headcount are from the Bureau of Labor Statistics. The lines are written from what the US Department of Labor records about this work.
An example
A Advertising and Promotions Manager resume, filled in
Every line below comes from the same public record as the rest of this page. The greyed parts are the ones only you can answer.
Advertising and Promotions Manager
Summary
Advertising and Promotions Manager planning and coordinating advertising policies and programs, producing promotional materials, and collaborating with teams to enhance product and service sales
Experience
Advertising and Promotions Manager
Where you worked
Month Year to Month Year
Planned and prepared advertising and promotional material to increase sales of products or services, collaborating with customers and sales departments
Inspected layouts and advertising copy, edited scripts, audio, video, and other promotional material for adherence to specifications
Coordinated with the media to disseminate advertising and monitored sales promotion results to determine cost effectiveness of campaigns
Conferred with department heads to discuss contracts, selection of advertising media, and products to be advertised
Tracked program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives
Developed communications materials, advertisements, and presentations to promote awareness of products and services
Managed sales team by setting goals, providing incentives, and evaluating employee performance
Skills
Core Skills
Analyzing market research data, Developing marketing plans, Conferencing with organizational members, Establishing business relationships, Conducting market research, Monitoring member performance, Evaluating program effectiveness, Evaluating employee performance, Developing promotional materials
Leading & Coordinating
Directing services
Open to
On site, Remote
Education
Bachelor's Degree Your college, Year
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What did you do each day?
Choose what fits, or say your own.
Planned and prepared advertising materialsInspected layouts and edited promotional contentConferred with department heads on advertising topicsCoordinated with media to disseminate advertisingDirected and motivated campaign team activitiesMonitored and analyzed sales promotion results
becomes
On your resume
Planned and prepared advertising materials to enhance product visibility and sales
Conferred with department heads to align advertising strategies with organizational goals
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Add how much sales increased after your advertising materials were used
The line
Planned and prepared advertising materials that significantly improved sales after the campaign launched
Add how much sales increased after your advertising materials were used
Pick one that fits
Sales improved significantly after the campaign launchedCustomer engagement rose after new materials were introducedProduct visibility led to higher sales in key markets
Or add your own.
In your wordsAdd it
Adding it to the line…
Added to your resume
Mention if you were trusted to lead any of these discussions
The line
Conferred with department heads to align advertising strategies with organizational goals
Mention if you were trusted to lead any of these discussions
Pick one that fits
Led strategy meetings with department heads regularlyFacilitated discussions on advertising strategiesWas trusted to present ideas to senior management
Or add your own.
In your wordsAdd it
Adding it to the line…
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What it is made of
Skills for an Advertising and Promotions Manager resume
What this work is made of. Rung offers these and keeps the ones you claim.
What are you good at?
Analyzing market research data
Developing marketing plans
Developing promotional materials
Conferencing with organizational members
Establishing business relationships
Directing services
Conducting market research
Monitoring member performance
Evaluating program effectiveness
Evaluating employee performance
Examining marketing materials
Analyzing forecasting data
The work itself
What an Advertising and Promotions Manager does
The public record of what this job is, in one paragraph.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What it pays
How much does an Advertising and Promotions Manager make?
Annual pay across the United States. The middle figure is the median: half earn less than that, and half earn more.
25th percentile
$91,370
Median
$133,660
75th percentile
$201,050
About 21,470 people do this work in the United States.
What it pays in each state
State
25th percentile
Median
75th percentile
AL
$62,500
$64,640
$143,210
AR
$62,970
$74,880
$120,060
CA
$122,790
$167,230
$216,220
CO
$130,590
$164,990
$211,580
CT
$115,330
$129,280
$169,820
DC
$123,150
$143,040
$202,160
GA
$95,790
$133,810
$183,500
IA
$88,330
$108,890
$166,090
ID
$79,040
$80,680
$105,770
IL
$121,480
$167,330
$212,280
IN
$89,800
$113,930
$184,900
KS
$103,120
$148,560
$161,440
KY
$83,070
$107,030
$145,820
LA
$62,090
$78,810
$107,130
MA
$100,490
$163,090
$195,240
MD
$80,000
$107,380
$156,980
ME
$90,990
$106,280
$154,710
MI
$83,330
$101,610
$133,190
MN
$87,560
$126,920
$161,000
MO
$63,230
$81,520
$125,010
MS
$43,880
$66,520
$99,170
MT
$100,050
$131,770
$133,440
NC
$112,010
$121,730
$167,030
NE
$83,730
$106,380
$134,730
NH
$91,300
$120,530
$181,320
NJ
$128,710
$165,390
$214,370
NY
$128,890
$173,700
$281,200
OH
$76,840
$102,110
$176,820
OR
$103,820
$154,490
$226,330
PA
$72,800
$122,940
$197,840
PR
$44,510
$68,620
$114,030
RI
$103,450
$157,890
$179,560
SC
$106,170
$156,300
$190,050
TN
$78,170
$98,170
$126,870
TX
$82,860
$104,170
$149,280
VA
$113,680
$148,400
$178,060
WA
$150,170
$163,380
$174,600
WI
$86,750
$131,530
$157,190
Other names
Other names for this job
account manager, ad account manager, ad agency manager, ad campaign manager, ad manager, ad operations manager, ad sales manager, advertising account manager, advertising agency manager, advertising campaign manager, advertising manager, advertising operations manager.
More names for this work
advertising production manager, advertising sales manager, brand manager, campaign manager, campaign program manager, circulation manager, classified ad manager, classified advertising manager, communications manager, digital ad manager, digital advertising manager, league manager, marketing and promotions manager, marketing manager, print traffic manager, promotions manager, promotions marketing manager, sales promotion manager, street team manager, account director, account executive, account specialist, ad account executive, ad coordinator, ad director, ad executive, advertising account executive, advertising coordinator, advertising director, advertising executive, advertising vice president, advertising vp, campaign director, client services director, communications director, creative services director, digital advertising director, digital marketing coordinator, marketing coordinator, marketing director, media director, media promoter, online advertising director, promos executive producer, promotional products specialist, promotions director, promotions executive producer, promotions supervisor.
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This page is about the occupation Advertising and Promotions Managers. What this job involves and what it is made of come from O*NET 30.3, the US Department of Labor's occupation database, refreshed July 2026; Rung writes those records into the plain sentences you see. Pay comes from the Bureau of Labor Statistics OEWS release for 2025. Rung is an independent service and is not affiliated with or endorsed by either agency. How Rung handles accuracy is on the accuracy page, and the full data credits are on the credits page.