Advertising and Promotions Manager planning and coordinating advertising policies and programs, producing promotional materials, and collaborating with teams to enhance product and service sales
Experience
Advertising and Promotions Manager
Where you worked
Month Year to Month Year
Planned and prepared advertising and promotional material to increase sales of products or services, collaborating with customers and sales departments
Inspected layouts and advertising copy, edited scripts, audio, video, and other promotional material for adherence to specifications
Coordinated with the media to disseminate advertising and monitored sales promotion results to determine cost effectiveness of campaigns
Conferred with department heads to discuss contracts, selection of advertising media, and products to be advertised
Tracked program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives
Developed communications materials, advertisements, and presentations to promote awareness of products and services
Managed sales team by setting goals, providing incentives, and evaluating employee performance
Skills
Checking & Planning
Analyzing market research data, Developing marketing plans, Developing promotional materials, Evaluating program effectiveness, Evaluating employee performance
Working With People
Conferencing with organizational members, Establishing business relationships
Core Skills
Conducting market research, Monitoring member performance, Directing services